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Brainstorming and its four Creative Techniques with example

Brainstorming

Brainstorming is a team creativity technique in which efforts are made to find a result for a specific problem by gathering a set of ideas spontaneously contributed by its team members. Brainstorming will be useful in decision making.

Where Applied ?

PROCESSES

KNOWLEDGE AREA

PROCESS GROUP

Collect Requirements

Project scope Management

Planning

Develop Project Charter

Project-Integration Management

Initiating

Develop Project Management Plan

Project-Integration Management

Planning

Identify Risks

Project Risk Management

Planning

Identify Stakeholders

Project-Stakeholder Engagement

Initiating

Plan Quality Management

Project Quality Management

Planning

Collect Requirements

Brainstorming is generally used to generate and collect multiple ideas related to project and product requirements.

Develop Project Charter

This technique is used to identify a list of ideas in a short period of time. It is conducted in a group environment and is escort by a facilitator. Brainstorming comprises of two parts : Idea generation and analysis. This method can be used to gather data and solutions or idea generation and analysis. It can also be used to gather data and solutions or ideas from stakeholders, subject matter experts, and team members when developing the project charter.

Develop Project Management Plan

It is frequently used when developing the project management plan to gather ideas and solutions about the project approach. Attendees include the project team members although other subject  matter experts (SMEs) or stakeholders may also participate.

Identify Risks

Here the goal of brainstorming is to obtain a comprehensive list of individual project risks and sources of overall project risk. The project team usually performs brainstorming, often with a multidisciplinary set of experts who are not part of the team. Ideas are generated under the guidance of a facilitators, either in a free-form brainstorm session or one that uses more structured techniques. Categories of risk, such as in a risk breakdown structure, can be used as a framework. Particular attention should be paid to ensuring that risks identified through brainstorming are clearly described, since the technique can result in ideas that are not fully formed.

Identify Stakeholders

Brainstorming as used to identify stakeholders that can include both brainstorming and brain writing. A general data-gathering and creativity technique that elicits input from groups such as team members or subject matter experts. Brain-writing is a refinement of brainstorming that allows individually before the group creativity session is held. The information can be gathered in face-to-face groups or using virtual environments supported by technology.

Plan Quality Management

The indicated technique is used to gather data creatively from a group of team members or subject matter experts to develop the quality management plan that best fits the upcoming project.

Techniques for Brainstorming

  • Free writing
  • Listing
  • Clustering
  • Mapping

Example of Brainstorming

Problem description: In Abraham’s house, the telephone used to be in the hallway. The phone was connected via a 25 cm fixed line. Every time the phone rang or they wanted to make a phone call, they had to go to the hallway and pick up the phone. In the winter, the hallway was cold and there was only a steel bench to sit. It was very difficult for more than one person to sit there, and was uncomfortable for elderly people to always walk to the phone. Abraham wanted the phone to come to the people in their house.

Problem as a question : How can we make the phone movable ?

Brainstorming Session Mind Map

Brainstorm
Brainstorming example

 

Other useful links : https://youtu.be/YXZamW4-Ysk  https://youtu.be/Cll6AEzXh8c 
https://remembereverything.org/real-meaning-of-brainstorming/

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